Rob Napier will focus on current events, emerging trends and innovations on the horizon and ways to seize these new opportunities.
These include:

• The demand for farms to be multi-functional including making money from the provision of environmental services
• Opportunities for agriculture to contribute to global energy demands
• Opportunities for family farms to add businesses (related & unrelated to agriculture) and value-adding services
• Seizing opportunities from new technologies
• Understanding how to benefit from the changing demands of consumers
• Harnessing and controlling the increasingly valuable resource of water
• Achieving comparative advantage in information management
• Profiting from both the farm operating business and the increasing value of land
• Managing in a world where volatility is a certainty
• Seizing the opportunities and avoiding the threats from changing government policies (domestic & international)
• Integrating farm businesses with other industries - health, recreation, tourism, restaurants, etc.

Rob Napier will divulge management responses using real-world family farm examples to demonstrate how both small and large family businesses can likewise embrace change and seize outlying opportunities for continued success.

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